Ask Is building community a must in social media marketing?

[Newman]

While it is always necessary to build community, at least to promote businesses and products, among other functions, it may not be a must. It doesn't determine the success of a product or a campaign in anyway.

Community is created to get the trust of the members. It is created to engage users to know how they are reacting towards the products.

Is it necessary to have community created while running social media marketing?

 

[Luna Logics]

Building a community isn't strictly a must in social media marketing, but it's definitely a strong advantage. You can still run successful campaigns without one, especially if you rely on ads or short-term promotions. However, having a community helps build trust, loyalty, and consistent engagement, which makes it easier to sell and grow over time. Think of it as a long-term asset rather than a requirement if you want sustainable results and repeat customers, community matters a lot, but for quick wins, it's not always necessary.

 

[Anthony Joshua]

Yes, building a community can help a lot in social media marketing. When people feel connected to a page, they don't just scroll past the posts. They comment, share ideas, and come back again. That kind of connection makes the page feel more alive and keeps followers interested over time.