Ask How would you adjust your ad targeting and attribution to reflect real buying intent?

[Dean101]

We look at signals like repeated searches, time spent on product pages, and comparison patterns that show seriousness. Instead of crediting only last clicks, we adjust attribution to include assisted touches across channels, revealing how intent builds over time. Post purchase signals and cart revisits also help refine who truly intended to buy versus casual browsing. This approach improves ROI and reduces wasted ad spend significantly across campaigns over time too.