Tracking eCPM trends across segments shows whether extra inventory is actually valuable or just cheaper traffic. Setting smart floor prices and adjusting them dynamically helps avoid flooding auctions with low bids. Segmenting demand by audience quality ensures premium users aren't diluted with low-value fill. Monitoring bidder behavior in real time can flag when competition drops and trigger demand boosts or fallback networks. A/B testing different pacing rules also reveals the sweet spot between volume and price.
Ask If PropAds added real-time bidding, how would they prevent higher fill rates from being offset by lower CPMs?
- Thread starter Dean101
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