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Hey folks, I've been diving into display ad placements recently. I've tried placing ads in various spots on pages and tracked basic click metrics. Lately, I started looking at heatmaps and scroll data to see where users spend most of their time. It's interesting to compare that with where my ads actually show up.
I experimented with moving ads to areas that get more attention according to the heatmaps. Sometimes the results surprise me, showing that users barely notice ads in certain "prime" spots. I'm still learning how to interpret this data effectively.
How do you use heatmaps or scroll data to improve display ad placement strategy?
I experimented with moving ads to areas that get more attention according to the heatmaps. Sometimes the results surprise me, showing that users barely notice ads in certain "prime" spots. I'm still learning how to interpret this data effectively.
How do you use heatmaps or scroll data to improve display ad placement strategy?
