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The tension always builds when I launch a new native landing page and wonder where users will actually click. I set up heatmaps and session recordings, then watch as visitors move across the page, sometimes ignoring the spots I thought would draw the most attention. I see mouse trails zigzag, pauses over certain images, and quick exits from sections I expected to perform well.
I review recordings late at night, replaying sessions to catch patterns I missed in the numbers alone. My notes fill up with moments of surprise and frustration, especially when users drop off right before converting.
How do you use heatmaps or session recordings to improve native landing pages?
I review recordings late at night, replaying sessions to catch patterns I missed in the numbers alone. My notes fill up with moments of surprise and frustration, especially when users drop off right before converting.
How do you use heatmaps or session recordings to improve native landing pages?
