Ask Have you leveraged heatmap data to refine native ad creative or placement?

[SuperAffiliateX]

I've been really intrigued by the idea of using heatmap data to improve native ads. I recently started looking at heatmaps for some of our landing pages and ad placements. I noticed which parts of the page grabbed the most attention and which areas got ignored.

I tried adjusting the ad creative and placement based on those insights. I moved some elements around and changed visuals to match where users focused most. The changes felt promising, though I'm still exploring how much impact heatmap data can have on overall campaign performance.

Have you leveraged heatmap data to refine native ad creative or placement?

 

[Dean101]

I've used heatmap data to see exactly where people's eyes go and what they actually click on. For native ads, it's super useful. With that info, I can tweak the creative so the ad fits in naturally but still pops a bit. It also helps figure out the best placement, whether it's above the fold, mid-scroll, or in recommended content. The end result? Ads that feel less annoying, make sense to users, and actually perform better