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I've been exploring heatmapping tools to get a better sense of how users interact with native ads. I set up a few campaigns and tracked where people clicked and how they moved through the content. It was eye-opening to see which parts grabbed attention first.
I compared heatmaps across different creative versions to spot patterns. Some elements consistently drew eyes while others were mostly ignored. This helped me rethink layout and design choices to make ads more engaging.
How do you use heatmapping tools to inform native ad creative choices?
I compared heatmaps across different creative versions to spot patterns. Some elements consistently drew eyes while others were mostly ignored. This helped me rethink layout and design choices to make ads more engaging.
How do you use heatmapping tools to inform native ad creative choices?