Ask How do you use customer reviews or ratings in native ad creative?

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I've been experimenting with native ads for a while and recently thought about using customer reviews or ratings in my creative.

I gathered some positive reviews and tried incorporating them into headlines and visuals. I also tested star ratings alongside product images to see if they catch more attention.

Some ads with reviews seemed to get better engagement, while others didn't show much change. I've tried different placements for the reviews within the ad, like at the top or bottom, to see what feels natural.

How do you use customer reviews or ratings in native ad creative?
 

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