Ask How do you show the value behind your work instead of just the final result?

Edward22

Gold
ENTREPRENEUR
DOLLAR$
$21,791.51
Showing only the final result of a project leaves a lot of the story out. Clients often want to understand the thinking behind the work, what challenge was there before you started, and what improved after you finished. Even a simple before-and-after comparison or a short explanation of why certain decisions were made can change how a client sees your work. It stops looking like something pretty and starts looking like something useful. How do you currently explain the thinking behind the work you show in your portfolio?
 

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