Ask How do you set up a Google Ads campaign for a business that sells in multiple languages?

[Newman]

Businesses that sell in different languages usually create separate campaigns for each language. This allows keywords, ads, and landing pages to match the language users speak and search with. A person searching in Spanish should see a Spanish ad and arrive on a Spanish page. This creates a better experience and can improve conversion rates. It also makes campaign management easier because performance can be measured separately for each language. Do you think separate language campaigns are the best way to manage multilingual advertising?