Ask How do digital marketers set up conversion tracking in Google Ads without a developer?

[Meridian]

Google makes it possible through Google Tag Manager, which lets you add tracking to a website without touching the actual code. You install Tag Manager once, usually with one small piece of code that a developer adds just that one time, and after that you can manage everything from inside Tag Manager yourself. Google also has a direct option inside Google Ads that gives you a tag to paste into your website's thank-you page. So what do you think is the biggest barrier stopping small business owners from setting up conversion tracking on their own?