Ask How do digital marketers use the Google Ads keyword planner beyond just finding keywords?

[Newman]

Most people use keyword planner only to search for new keyword ideas, but it does more than that. Marketers use it to estimate how much traffic a keyword gets each month, which helps with deciding whether to go after it or not. It also shows the estimated cost per click for a keyword, which helps with budget planning before a campaign even starts. You can also use it to compare different keyword options and pick the ones that offer a good balance between search volume and competition. So what do you think is the most underrated use of keyword planner that marketers tend to ignore?

 

[Brendan]

Some marketers use the search volume data to pick what products to sell next. If you see high interest in a topic, it means people are looking for it. You can build your shop around those needs. It takes the guesswork out of choosing what to sell to your customers.

 

[Edward22]

Many people think this tool is only for picking words, but it does much more. You can look at how much people search for things in specific areas. It helps you see if a business idea has a real chance to grow before you put your money into the work.

 

[Felix😎]

You can use the planner to find new ideas by putting in your own website link. It scans your pages and suggests words that match what you already sell. This saves a lot of time when you are trying to build a list from scratch. It is very helpful indeed.

 

[Daniel084]

Most users ignore the location settings but those are really useful. You can see where your audience lives and what they look for in their area. This allows you to make your ads feel local. It brings your content closer to the people who are actually going to buy things.

 

[Anthony Joshua]

I think many marketers use Google Keyword Planner to understand demand, not just collect keywords. When you see how often people search for something, it gives an idea of what topics or products people are interested in. This can help with content planning, product ideas, and even choosing a niche to focus on.