Ask How do you pick between two good ideas when you can only run one?

[Brajet]

Choosing between two ideas that both seem strong can feel harder than picking between a good idea and a bad one. Looking at which idea solves a bigger problem for the buyer, and which one can be tested with less money, often makes the choice clearer than guessing based on excitement. Testing a small piece of each idea first can also guide the final decision. How should someone choose between two strong ideas with only room for one?