It really comes down to where your audience already spends their time. There is no point posting on an app just because it is popular if your customers are not there. Some brands do well on visual apps, while others do better where people write and discuss things. Picking one means focusing energy instead of spreading thin. What matters most when choosing that one platform to focus on?
Ask How do you pick which social media app to use when you only have time for one?
- Thread starter Newman
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