Ask How do you justify your rates to clients who are used to paying much less?

[Brendan]

Many clients usually come with very small budgets because they do not understand the hard work that goes into a professional project. It can be quite frustrating when someone expects high quality work but wants to pay a price that is way below the standard market rate. You have to find a way to explain why your services cost more without sounding rude or losing the contract entirely. How do you justify your rates to clients who are used to paying much less?