Ask How do you decide which metrics actually matter when measuring marketing success?

[Newman]

Choosing the right metrics depends on what the business actually wants to achieve, not just what looks impressive on a report. Some numbers like clicks or likes can look good but mean very little if they don't lead to real results like sales or new customers. It helps to focus on numbers that connect directly to business goals instead of chasing every available statistic. Many people get distracted by numbers that don't really matter. Which metrics do you think get too much attention?