Ask How do you decide which marketing tools are actually worth paying for?

The simplest way to decide is to ask yourself what problem the tool solves and whether you are losing money or time without it. A tool that saves you three hours a week is easy to justify. But if you are paying for something you open once a month, that is just wasted money. Free trials are your best friend here because you can test before you commit. What do you think is the right way to measure if a tool is actually earning its price?
 

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