Ask How do you decide how much budget to put into search ads versus social ads?

[Brajet]

Splitting an ad budget between search and social platforms often depends on what a business is trying to achieve. Search ads tend to reach people who are already looking for something specific, while social ads work well for building awareness among people who are not yet searching. Some businesses test both platforms with small budgets first, then shift more money toward whichever channel brings better results. This kind of testing removes guesswork from the decision. What factors do you think should guide how a budget gets divided between these two channels?