Ask How do you decide between paid search ads and paid social ads when your budget is small?

[Meridian]

When your budget is small, the first thing to think about is whether people are already searching for what you sell. If they are, paid search like Google Ads makes more sense because you are reaching people who already want what you offer. If nobody is searching for it yet, paid social like Facebook ads helps you put it in front of people who might be interested. That is the main difference. So when your budget is tight, which one do you go for first?