Ask How do you approach paid search differently when marketing a service versus a physical product?

[Newman]

Marketing a service through paid search requires a different mindset than selling a physical product. When you sell a product, people can see what they are getting, so your ad just needs to show the item clearly. But with a service, people cannot touch or see it, so your ad has to build trust and explain the benefit quickly. You also need a strong landing page that answers questions and removes doubt. What has worked best for you when running ads for a service-based business?