Ask How do you approach paid search differently for a B2B business versus a B2C one?

[Newman]

B2B and B2C paid search are quite different because the buyers think differently. In B2B, people are making decisions for a company, so the process takes longer and involves more people. That means your ads should focus on value, trust, and solving a business problem. In B2C, people buy faster and respond more to price or emotion. Your keywords, ad copy, and even your bidding strategy need to match how quickly someone decides to buy. What do you think matters most when setting up paid search for either type?