How do I handle a competitor who undercuts my proposal pricing significantly?

[Btaliat]

This is not an issue at all. You only need to double down on your value, expertise and even reliability. Don't go into price war. Don't reduce because someone is taking tasks at reduced prices. You only need to make sure that you get your clients convinced how and why you are the best for the job. Then the proving yourself. Let them know that your price reflects your expertise, experience and premium services that you always give to your clients.

 

[Edward22]

One thing people don't talk about enough is confidence. When you start explaining why your price is higher like you are apologizing for it, clients notice. Present your offer clearly and let them decide. Acting desperate rarely helps.

 

[SuperAffiliateX]

You don't have to worry because your expertise and experience with differentiate between you and e if it happens that the prospect make a further inquiry from both of you. You have to be confidence of yourself and the service you offer so there is no point in reducing the price just to win the project or bid