Ask How do digital marketers deal with clients who want to see results from paid search in the first week?

[Newman]

This usually comes down to setting expectations early. Paid search can start bringing visitors quickly, but the first few days are often spent learning what people click on, which keywords work, and where the budget is being wasted. Many clients see advertising as a switch that instantly creates sales, but campaigns often need adjustments before they perform well. Showing clients the early data and explaining what is being learned can help them understand the process better. Should a campaign be judged by immediate sales alone, or by the progress it makes during the first few weeks?