Ask How do you handle clients who want results faster than SEO allows?

[Meridian]

This is one of the most common challenges in SEO work. Clients often expect to see big changes within weeks, but SEO is a long-term process that usually takes three to six months before results become clear. The best way to handle this is to set expectations early, before the project even starts, and explain clearly how search engines work and why results take time. Giving clients regular reports with small wins, like improved rankings on specific keywords, helps them see that progress is happening even when traffic has not jumped yet. What do you think is the right way to manage client expectations around SEO timelines?