Ask How can businesses diversify where their customers come from instead of relying on one channel?

[Brajet]

Businesses can start by testing small budgets on different platforms instead of putting everything into just one place. For example, alongside social media ads, a business can try email marketing, search engine ads, or even partnerships with other small businesses. Building an email list is also a smart move since it lets you reach customers directly without depending on any platform's rules. Over time, this mix gives more stability. What other ways do you think businesses can use to bring in customers from different places?