Ask Is it better to test many content ideas instead of relying on one campaign?

[Meridian]

Putting all your hope in one campaign can be risky because you never know how people will react until it is out there. Testing many ideas gives you a better picture of what your audience likes. Some posts may flop while others do well, and that tells you where to focus your energy. One campaign alone does not give you enough information to plan ahead. Should businesses always test more than one idea before trusting a single campaign to carry their whole message?