Ask Does storytelling in marketing actually convert better than just being direct about what you are selling?

[Meridian]

Storytelling works because it creates an emotional connection before asking someone to buy. When people feel something, they are more likely to act. Being direct is faster and works well when someone already knows what they want. But for cold audiences who have never heard of your brand, a good story warms them up first. Most successful campaigns combine both, starting with a story and ending with a clear offer. Do you think emotion or clarity is more important in marketing?