Ask Does paying an influencer actually give better returns than building your own content presence?

[Newman]

Paying an influencer can get your brand in front of a large audience quickly, but it does not always mean better results. If the influencer's audience does not care about your product, you are wasting money. Building your own content presence takes longer, but the audience you grow is yours and stays with you. Long-term, owned content tends to perform better. What do you think gives a brand more lasting value?