Google Ads does not simply reward whoever spends the most money. The auction works by combining your bid with something called Quality Score, which measures how relevant your ad and landing page are to what someone is searching for. A smaller advertiser with a very relevant ad can actually beat a bigger spender with a poor one. That said, bigger budgets still give you more reach and room to test things. So what do you think, does Google Ads really give everyone a fair shot regardless of budget?
Last edited by a moderator:
