Meridian
Gold
- DOLLAR$
- $21,016.60
Auction insights shows you which other advertisers are showing up in the same searches as you. It tells you how often they appear, how often they rank above you, and how often they show up when you do. If a competitor has a high impression share, it means they are spending more or bidding higher. You can use that to understand how competitive your space is and whether you need to raise bids or improve your ads. So what do you think is the most useful metric inside auction insights for a small business?
