Search traffic usually comes from people looking for specific answers or solutions, so they are often closer to making a purchase. Social media traffic can be more casual because people are scrolling and not always ready to buy something. However, social media allows building a connection over time, which can lead to trust and future sales. Both traffic sources have value, but they behave differently and need different approaches. Testing both helps figure out where the best buyers are coming from. Do you think search traffic is more valuable for affiliates?