Ask Ultimately, SEO's goal is to influence search engines

[Kimivegas]

Ok, let's give a kick to the topic.

Ultimately, SEO's goal is to influence search engines "confidence in your site", so that knowing how search engines actually rank websites will help you make better decisions.

For example, Google and other search engines reward you if posts on your blog follow a certain structure.

You want to produce content that encourages people to put backlinks on your site sharing your posts. Google relies on PageRank, which means that if your company is mentioned in Huffington Post, that has a high page-rank, that will boost yours. Internal links in your blog also help your SEO and allow Google to discover new content for your site.

 

[Newman]

The main reason there is SEO is to make sure that the audience find your article in the first page of the search engines. This means, when they look up for something on the Internet, your page should be the one that will provide the right information that is needed.