Ask Do younger customers really care more about a brand's values than older customers do?

[Dominic87]

There is a common idea that younger customers pay closer attention to what a brand stands for compared to older customers who may just want quality and low prices. Younger buyers often grew up seeing brands talk about causes and social issues, so they expect that from companies now. Older customers can still care about values, but they may weigh price and reliability more heavily first. Do you honestly think age really changes how much someone cares about a brand's values these days?