Ask Do customers actually care about brand values or is that overrated?

[Brajet]

Some customers really do care about what a business stands for, especially younger buyers who want to support companies that match their own beliefs and way of living. But for many other people, price, quality, and convenience still matter more than any stated value on a website. Businesses that only talk about values without acting on them often get called out quickly by customers online. How much do you think stated values actually affect buying decisions in today's market?