Ask Do captions actually matter that much anymore or is it mostly about the visual and audio?

[Dominic87]

Captions still matter, even though visuals and audio get most of the credit for grabbing attention first. A strong caption gives context to what is being shown and often decides whether someone stops to read more or scrolls past. On platforms built mostly around video, captions usually carry less weight than the visual itself, but they still help a lot with search and understanding. Do captions still hold real weight or has the focus shifted completely to visuals and sound?