Ask Do buyers trust a shop more when it shows real faces instead of logos?

Seeing an actual person behind a shop seems to make buyers feel calmer about spending money there. A logo alone can feel cold and distant, but a photo of the owner or the team packing orders makes the business feel real and less like a random website. Many small shops now share short videos of daily work to build this kind of connection with strangers online. Does showing real people actually change how much a stranger is willing to trust a shop?
 

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