Ask Do people trust a brand more if it talks like a real person instead of a company?

[Meridian]

A lot of people say they feel closer to a brand when the words sound like a normal person talking, not like a company reading from a script. When a brand writes in a warm and simple way, it feels like someone you can talk to instead of just a business trying to sell something. Maybe that kind of tone builds more trust over time. Do you feel more connected to brands that write like a real person?