Many people believe reviews because they come from buyers who have already used the product. A brand will naturally talk about its good side, but reviews often include both good and bad points. That gives new buyers more confidence when making a decision. Honest reviews with real details usually sound more believable than advertising words alone. Do you think reviews will always have more influence than a brand's own message?
Ask Do people trust reviews more than what a brand says about itself?
- Thread starter Newman
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