Ask Do businesses benefit more from building a personal brand for their founder or focusing purely on the company brand?

[Meridian]

Both approaches have their strengths, and the right choice often depends on the type of business involved. A personal brand can build trust faster since people naturally connect with a real face rather than a logo. On the other hand, a company brand can survive changes in leadership and feels more stable for larger businesses. Many successful brands actually combine both to get the benefits of each. Which approach do you think works better for small businesses starting out today?