Ask Can merchants penalize you for low conversion rates?

[Meridian]

Most merchants do not punish low conversion rates because they know affiliates cannot control how every visitor behaves. They may look at your numbers to understand if your traffic matches their product, but they rarely take action unless your promotion looks misleading or brings fake clicks. Some programs adjust their internal rankings, so high-converting affiliates may get better support or higher rates. This is not a penalty but more like a reward system. Do you think low conversions should affect how merchants treat affiliates?

 

[Newman]

There is no penalty whatsoever. You are the one that is not making money as you ought to be making. It is very important for the affiliate to make use that there is a strong CTRs for the traffic to be well converted. This will make them make enough money.