Many people look at search volume and keyword difficulty, but these numbers do not always show if a keyword will bring sales. Metrics like buyer intent, cost per click, and the words used in the keyword can give better clues. For example, a keyword with words like buy, best, or review often shows that the person wants to make a decision soon. I believe intent matters more than traffic, but which metric do you think shows real conversion potential for affiliate marketing work in practice and why?