I believe this matters a lot more than many small business owners realize. When people know a real person is behind a shop, with a name and a face, they relax a little more before buying. Hiding behind a logo can make a brand feel cold and distant. Buyers today seem to want to feel like they are dealing with someone real, not just a page. Do you think showing the person behind a brand actually brings in more buyers?
Ask Can a small brand build trust just by being clear about who runs it?
- Thread starter Dominic87
- Start date
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