Ask Can a brand grow trust just by being honest about price changes?

[Meridian]

When a brand raises its prices without any explanation, customers often feel confused or even cheated, especially if it happens suddenly. But when a brand explains why prices went up, like higher costs of materials or shipping, people tend to understand better and feel respected as customers. This kind of honesty can build stronger trust over time, since people prefer brands that treat them like adults instead of hiding information. Does explaining price changes really help a brand keep its customers loyal?