Ask Are desktop or mobile push users more profitable?

[Daniel084]

When comparing desktop and mobile push users, it often depends on the offer and the type of action you want from users. Desktop users usually stay longer on a page and might complete more detailed actions like sign-ups or form fills. On the other hand, mobile users often come in larger numbers and can bring high volume to your offers, especially with simple actions like one-click installs or short surveys. However, mobile clicks can sometimes be less engaged if the landing page isn't mobile-friendly. For offers that need more attention and reading, desktop traffic might work better. If it's a fast-action offer, mobile could be more profitable. Testing both can give you a better idea of what performs best for your campaign. What are your thoughts on this?

 

[Felix😎]

Both desktop and mobile push users can be profitable, but they shine in different areas. Mobile users are great for high-volume, low-cost campaigns like sweepstakes or dating offers since mobile traffic is cheaper. However, desktop users are typically more engaged and better for offers requiring more attention, such as long-form content or higher-ticket purchases. Your choice should depend on the offer type, conversion process, and the behavior of your target audience.

 

[Anthony Joshua]

I've noticed that mobile push users tend to be easier to monetize quickly because they're more responsive, but desktop traffic isn't useless. It depends on what you are promoting. For long content, surveys, or subscription services, desktop might give better returns per conversion. Mobile usually gives higher volume and faster results. The key is tracking performance by device and adjusting your budget to favor the one that delivers the best revenue after costs.

 

[Dean101]

People are always on their phones, so they notice notifications quickly and are more likely to click on them. A simple sale alert or app reminder can make someone buy something instantly. Since phones are with people almost all the time, businesses get more engagement and more chances to make money. Desktop push users can still be useful, especially for work apps or business websites, because desktop users may be more serious buyers. But overall, mobile users bring in more profit because they interact more often and respond faster.