Ask Should I separate mobile and desktop in my push ad ad groups?

[Daniel084]

Yes, it is a good idea to separate mobile and desktop in your push ad ad groups. The reason is that people behave differently on mobile and desktop. On mobile, users are often on the move, so their actions may be quicker but less detailed. On desktop, users might take more time, and their clicks can be more focused. By separating them, you can create ads that match the type of device the person is using. It also helps you see which one is giving better results. You may notice that one device type has cheaper clicks or better conversions. This lets you adjust your budget properly and improve your campaign. Also, some landing pages may work better on one device than the other, so this setup gives you more control. What's your take on it?

 

[Felix😎]

Yes, separating mobile and desktop in your push ad groups is a great idea. People use these devices differently, and their behavior reflects that. Mobile users might click faster but not always convert as well, while desktop users tend to take their time and are often more deliberate. By separating them, you can tailor your ads and landing pages to match each experience. It also helps you see which device performs better, so you can focus your budget where it counts the most. Makes total sense to me.

 

[Anthony Joshua]

I think it's a smart move to separate mobile and desktop for push campaigns. Each device has different screen sizes, user intent, and engagement patterns. If you lump them together, you might overpay for traffic that doesn't convert or miss insights about which device actually performs better. By splitting, you can fine-tune your bids and creatives per device, which usually leads to better ROI. You also get more control when scaling your push campaigns.

 

[Dean101]

People use their phones way differently than computers, so the results can be totally different. Mobile users tend to click quick and scroll fast, while desktop users might take more time and actually convert better. If you split them, it's easier to see what's working and what's wasting money. You can also test different creatives, bids, and landing pages for each device. A simple catchy message might kill it on mobile, but desktop users may want more info first. If your budget is tiny, keeping them together at first is fine.