Ask Are businesses copying competitors too much in their marketing?

[Brajet]

It feels like many businesses spend more time watching their competitors than building their own identity. If one company tries a new ad style or offer, others copy it within days, hoping to get the same results. This makes a lot of brands start to look and sound the same online. Copying can save time, but it rarely builds something people remember or trust long term. Are businesses copying each other too much instead of creating something truly their own?