Ask How much personalization is too much in marketing?

[Brajet]

Some brands go so far with personalization that it starts to feel strange. When an ad knows exactly what you looked at yesterday or mentions your location without asking, it feels more like spying than marketing. People like a personal touch, but too much of it can make them uneasy about how their information gets used. There is a fine line between helpful and invasive. Where do you think that line sits before personalization starts to feel like too much?