Ask Do businesses lose customers by following up too much or too little?

[Dominic87]

Following up is supposed to keep interest alive, but doing it the wrong way can push people away instead. When a business calls or messages too often, customers can start to feel pressured and annoyed. On the other hand, if follow ups happen too rarely, the customer may forget about the business or lose interest completely. Finding a balance seems to be what keeps a lead warm without making them feel bothered. What amount of follow up do you think keeps a customer interested without pushing them away?