Recent content by Anthony Joshua

A good approach is to create separate Google Ads campaigns for each product line. This makes it easier to choose the right keywords, write relevant ads, and control the budget for each category. It also helps you see which products are bringing the best results so you can invest more in them.

I think both have value, but it depends on what you're trying to achieve. Problem solving keywords can bring people who are looking for answers, while product specific keywords often attract people who are closer to making a purchase. Using a mix of both can help you reach visitors at different...

It is possible to create a lot of ad creatives without a designer by keeping the design simple and using easy editing tools. A few clean templates can be reused with different headlines, images, and calls to action. That saves time and still gives you enough versions to test what works best.

I don't see it as something that always needs to be avoided. Paid and organic search can support each other when they are planned well. If a keyword already brings strong organic traffic, I would check whether paying for that same keyword is adding extra value or just increasing costs.

Clients are more likely to value your judgment when they can see that your advice leads to better decisions. Instead of just giving opinions, explain the reason behind your suggestions and how they can help solve the problem. When your recommendations are clear and thoughtful, clients begin to...

The subject line is the first thing people notice, so it should be clear and give them a reason to open the email. After they open it, the message should be short, useful, and easy to read. Sending emails that match what people are interested in also gives them a better reason to keep opening...

The best approach is to be honest from the beginning. Explain that SEO takes time because search engines need time to find, understand, and rank new content. It also helps to share small improvements along the way, such as better rankings or more website visitors, so clients can see that...

Going viral can be great for getting attention, but it doesn't always bring the right audience. A video might get millions of views from people who have no interest in the product or service. I think it is better to attract people who are likely to become customers than to chase big numbers that...

Impression share shows how often your ads appear compared to the number of times they could have appeared. It can help you see if you're missing chances to reach people because of your budget or your ad ranking. Beginners don't need to worry about getting a perfect score, but it is still a...

Long live BMF🎉😎

I think it has become harder because there is much more content than before. Almost every day, new creators and businesses are posting, so getting noticed takes more effort. That doesn't mean growth is impossible. People who keep sharing useful content and stay active still have a good chance of...

I don't think every low performing post should be deleted. Sometimes a post doesn't get many views at first, but it can still be useful to people who find it later. If the information is still correct and fits the brand, leaving it up is usually a better choice. It also gives a chance to learn...

Reach and engagement measure two different things. Reach tells you how many people saw your content, while engagement shows how many people interacted with it by liking, commenting, sharing, or clicking. A post can reach thousands of people, but if very few respond to it, the engagement will...

It is easier to learn digital marketing by mixing study with practice. After learning a new topic, try using it on a simple website, blog, or social media page. Making small mistakes and improving from them can teach a lot more than only reading or watching videos. Steady practice is what builds...

There is no need to choose only one. Good content gives people a reason to follow you, while engaging with others helps you build connections and reach new audiences. Even spending a little time on both each week can make a difference. Consistency matters more than doing a lot all at once.