Ask Why does your email open rate drop the moment you start sending more emails?

[Meridian]

When you send emails too often, people start to feel like they are being bothered. At first they may open one or two, but after a while they start ignoring them or moving them to the trash without reading. The open rate, which is the percentage of people who actually open your email, drops because readers lose interest when they get too many messages. Email works best when each message feels like it has something worth reading. Sending less but making each one count usually performs better. So do you think there is an ideal number of emails to send per week?

 

[Luna Logics]

There isn't a fixed "ideal" number of emails per week because it really depends on the audience and how valuable your content feels to them. For most businesses, 1–3 well-timed emails per week is usually a safe balance, but the key is consistency and quality rather than volume. In my view, it's better to send fewer emails that people actually look forward to, because once trust is lost from over-sending, it's very hard to win attention back.

 

[Anthony Joshua]

A common reason is email fatigue. When subscribers start receiving more emails than they expected, some of them stop opening every message. They may still like the content, but they become more selective about which emails they read. Sending too frequently can reduce the sense of importance that each email once had.

 

[Mandela]

A good approach is to test different sending schedules and monitor engagement metrics like open rate, click-through rate, and unsubscribe rate. Many marketers find a balance around 1 to 3 emails per week, but the best schedule is the one your audience responds to positively over time. Consistency and quality usually matter more than sticking to a fixed number.